$basehref = "http://www.homes.theinhome.com/"; ?> Why pay higher commission rates? Real Estate Marketing - Listing Agent

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Myth - Higher Commission Rates Means Better Marketing!

There are some Real Estate Agencies that tell you they charge a higher commission rate because they spend more to market your home and it is very possible that they do!

The reality is that marketing today is different! In times past and still today marketing expenses a realtor pays include:

  • Newspaper Ads with print you couldn't read without glasses.
  • Putting it in Homes for sale Magazines you find in the grocery store
  • Running it on Cable TV ads
  • Holding Open Houses or Neighborhood Open Houses
  • And "My Favorite" Send Post Cards to people in your own neighborhood with your house on one side and the agents photo on the other. (Which is great if you think your neighbor might actually be interested in buying your home....from the person in the photo)

These were (are) very costly methods of advertising and are not very effective in today's digital market. The most important marketing today and the most costly expense is getting your listing syndicated on the internet and pushed out to as many major search sites as possible. Additionally having professional photos and a virtual tour is essential. The cost to do this while still expensive is "Far Less Expensive" than the outdated methods above which are still used by many Realtors today! If you don't believe it just check your mail box or newspaper (if you still get one) to figure out which ones.

At the In Home we are focused on getting your listing exposed on the internet. In addition to the recourses we have available through Keller Williams Realty, we also utilize two additional partners, Point 2 Agent and List Hub where together they reach more than 900 Real Estate Search sites on the internet.

In addition to getting your home more exposure on the internet, we take it one step further to ensure those viewing your home see it in the best possible way. We hire a professional photographer to take photos of your home and create a professional virtual tour, to ensure it looks the best it can look and out shine competing homes!

Bottom Line - It is not "As Expensive" for a Real Estate Agent today to get maximum exposure for your home listing unless they are wasteful. So why should you pay the same rate to sell your home as you did in years past?


Let us show you how we can effectively market your home for less today!


Contact Us Today